Yes, having a website is one of the many steps in the right direction, but that will only get you so far. But, how do you tell if your website is performing to the best of its abilities? What do you do to maximize the effects of this marketing tool?
Here are 5 signs that your site might need a little TLC, and we’ll tell you how to fix them.
1. Low amounts of leads or traffic
Creating sharable content on your Social Media accounts can help direct people to your website. You can also reach out to search engines (Google, Yahoo, AOL…) and suggest your website be added. Part of this process involves making sure your website is full of keywords (phrases or words that make it possible for to find your website when they search those terms).
2. Not giving consumer a reason to come back
If people don’t have a reason to visit your site again, why would they? It’s always a must to give them a reason, remind them that you are there, and that there is something valuable to them on your site. Simply updating photos and content every couple of months can get you off to a good start. Offering promotions and incentives (coupons and promo codes), will also give people a reason to occasionally check back with you. And lastly, but most importantly a blog. A blog shows consumers you are “there”, active, current, and involved. This is also great for keyword searches, and your consumers can get more information from you this way. Most certainly a reason for people to keep coming back to your site.
3. Outdated Design
Similar to clothes, music, and cars…website designs become outdated, rather quickly especially these days. Take a look around, do some online searching for “modern website designs”, and you’ll get the picture. You want to keep up with the times, and you want your clients to know you do as well.
4. Unorganized Website
What’s worse than visiting a website and not being able to find what you are looking for or at? All of us have been in this situation, and most of the time gotten frustrated with this issue at some point in our web searches. It is important, whether you have a small site or a large site, that its contents are easy to read and follow. You’ve probably looked at your own website so many times, it might be hard for you to judge if it is structured well. It is always best to ask for another persons view. And of course, you can always count on us to help you with that too.
5. Your Site is Slow
According to research, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!
If your old corporate website is slow, you not only risk annoying your customers (and causing them to give up and leave), but you also hurt your search engine ranking. There are lots of ways for a developer to speed up a website, so if yours is slow, it may be time for a re-design.
Having a fast-loading website will not only ensure that your customers stick around, but also that they’ll have a great experience on your site!
And remember Web Designer 23 is always here to help you revamp, reform, and recharge your web presence.