Web Design Creativity

6 ways to in your web design creativity.

For all types of designers inspiration and creativity are vital to success. If you read many blogs in the web design community I’m sure you’re familiar with posts of inspirational designs.

While it’s productive and helpful to see excellent examples of work from other web designers, basing too much of your inspiration on other sites can lead to a lack of variety and innovation in design. Fortunately, there are countless other ways to improve you web design creativity. Let’s take a look at some of them.

1. Get Inspiration Offline.

Most of us spend hours online everyday, that’s just the nature of being a web designer. However, there’s a whole world of inspiration around us that we tend to forget about. Other types of design, such as printed publications and interior design, are excellent sources that can often be translated into creativity online. Nature and the outdoors itself can provide design inspiration. Photography, even clothing, the list could go on and on.

2. Experiment with Color.

Color schemes make a profound difference on the end result of a design. Personally, I find experimentation to be the most beneficial thing I can do when trying to develop something creative. Often something will look good in my mind’s eye, but when it’s on the screen it’s a different story.

If you’ve got a design that just doesn’t quite seem complete, try experimenting and playing around with color combinations. You may find that something you try will give the design a whole new look that really stands out.

3. Experiment with Backgrounds.

Over the last few years large background images have become more and more common. Obviously, large images don’t have the same negative effect that they used to have for so many of your visitors. If you’re looking to make a site standout, a creative background image may be just the right thing.

4. Experiment with Fonts.

Much like color schemes, changing the fonts or the typography of a design can make a world of difference. In the case of typography, it’s usually a bit more of a subtle change than if you were changing color schemes. Sites with excellent typography often have a professional, complete look where it’s hard to identify specifically what looks so good.

It’s easy to find yourself spending hours playing around with different fonts, font sizes and colors. For this reason it can be helpful to visit some sites that have a number of fonts on display so you can quickly narrow down your choices.

5. Improve your Photoshop skills.

Creativity and Photoshop go hand in hand. Those designers who are well-skilled in Photoshop can create just about anything, and they’re never unable to come up with something unique or creative. If you find yourself struggling to get your designs to come out the way you want them to, try brushing up on your Photoshop skills. Check out some helpful tricks and tutorials.

6. Start on Paper.

I think many of us tend to open up Photoshop or start coding right away. While your design process should be whatever works best for you, give the pencil and paper a chance. Some people are able to be more creative by working in different ways, and paper works well for some designers. Personally, I start most designs on paper to quickly run through a few different layout possibilities. Others use paper to develop more intricate mockups.

About WD23

A digital web agency focused on UI/UX and strategic development.

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