Content is still king. You don’t want visitors to your site to see outdated content and think your business isn’t active online, which could affect your bottom line. Your site is your company’s face to the world. Make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.
The value in search engines is that you can find just about anything you are looking for on the web. But, we don’t want to just find anything, we want to find the “right thing.” So in order to remain a valuable tool to users, search engines needed a way to identify what listings are considered “good stuff” and what is not. One identifier, a term called “frequency,” is used to determine how often your website is updated. If a website is updated often, then search engines consider it a consistent source of new information and awards it some points that can help move its listing up in the search results. This is very beneficial as it can bring more traffic to your website.
The new web is all about content, but not just any content… fresh content. In the new web, the websites that get the most traffic are those where the content is constantly changing, being added to, and improved. Users want and expect to see or learn something new each time they visit your website and they view those websites that do so as more valuable. Think about it, you actually give them a reason to return!