In 2016, Jumpshot dove into an exploration of consumers online searching habits. The inquiry told us some things we already know; Google was used for most online searches, especially in the United States and one that came as a surprise to many. The runner up for most used for searches was Google Images. This being a very interesting discovery that was bought into light that can exponentially change the ways you reach new visitors.
Whether this is for a client or yourself, one if the best ways to encourage engagement with your site is to show a human face. When it is what the searcher seeks, Google Images gives people an opportunity to connect with real professionals and experts, as opposed to physical goods or online services. Whether you are optimizing for a real estate agency or dog walking business, seeing a human face promotes a connection between the searcher and the business.
This leads to humanizing the business as well as turning image searchers into profitable clients.
Many shoppers choose to go to an e-commerce store their choice to buy the product they’re looking for. However, an even greater amount of consumers use Google images as a way to window shop. This turns Google Images into a profitable opportunity, not only for consumers who are searching for a product they like at the best price available, but also for eCommerce sites to reach a wider audience by showcasing their product through what it looks like. Which different than relying on keywords and hoping your text is interesting enough for a potential consumer to bother clicking on your page.
Searching for data.
When somebody is searching for data, it can get very tiring shuffling through reports, blog posts, and other content, in order to reach what they are looking for. In this day and age many people consume their information through visually appealing and eye-catching graphics. Info-graphics are convenience yet at the same time, when done right, efficient at displaying data to people.
Although you might be skeptical as to how many people actually choose to consume their information through images, these info-graphics00 are an excellent way to differentiate your site from the competition.
From crafty Halloween DIYs to chocolate chip muffin recipes, countless articles and blogs dedicated to these topics are present online. And as these pieces of content compete for attention, a clever title and meta description will only do so much. Which is why users head to Google Images to find the content that appeals to them the most.
So displaying what the user is in for when they click on your site, helps your chances of getting their click.
So these are the reasons why you should use images to your advantage if you are looking to expand your audience. No matter what industry it is that you are in, using this SEO tactic will help you regardless. In the next post, we’ll tell you how you can implement this into your site to help your rankings.