4 effective web design tips to improve your website conversion rate
A website conversion rate is considered to be the most important indicator that you’re doing your marketing right; it’s an art of converting a website visitor into an actual customer. Many marketers persistently write and talk about the importance of social media, lead magnets and SEO as important components for any business to win but the power of first impressions is often overlooked.
According to Stanford University research, approximately 46.1% of people decide the creditability of any company by assessing their website design. So when a visitor visits the website for the first time, he or she makes his or her first judgment about the website design.
Here are the 4 effective web design tips that can help with grabbing visitor’s attention and will give you a rapid boost in conversion.
Wisely Utilize Negative Space
Negative space also referred to as white space, is a vacant area on the web page. The negative space improves the look and feel of a website and impacts the visitor positively.
Pay attention to all the white spaces, keep proper margin and padding between headers, images, sidebars, content, and other elements.
Think About Using F-Layout
According to research a user reads the screen in an “F” pattern when scrolling the webpage, they start reading from the top left portion of the web page and scroll the page downwards. The bottom right side of the page gets less attention, so take benefit of this human behavior and place all important objects along with the F shape pattern and less important objects in the lower right side of the page.
Color Scheme Matters
Website color scheme represents your brand and helps to attract visitor attention; different color combinations invoke different user emotions. Try Using highlighting colors for the important elements such as the headlines, testimonials, and buttons (e.g. subscribe button) to make them more readable and noticeable.
Utilize Rule of Thirds
Rule of thirds is used by the photographer as a guide to arrange the important elements in the grid boxes and capture the picture accordingly. The rule dictates that the four middle intersections of the grid grab more interest.
This rule can also be used in web designing, try placing the important elements at these middle intersections to grab user attention. The
Bottom Line Is…
Website design really matters; try using the best practices and test each practice to understand which formula is working to grab user attention and helping you increase conversion rate.