New users to your site will quickly look for visual and verbal cues to work out what your website concept is about. Common missing visual cues include a logo, title, brief description of the site, and the benefits of using the site. Try to look at your home page as if you’ve never seen it before. Where do your eyes drift first? What are you looking for? Ask yourself if, as a new user, you would you be able to work out what the site is about. However, don’t spend too long thinking about it. Try to come up with your initial conclusions in just a few seconds, as that’s as much time as you are likely to have to sell your site to your new site visitors. You can also use your family, friends and work colleagues to help you. These are all people that you know and trust, but who will not be as familiar with your site as you. If they can’t work out what your site is about, then your site is at fault, not them. Remember that!
Clarity here can help you develop a lean, clean Internet machine that will accomplish your purposes. Look at the four major missions companies seek to accomplish on the Internet: brand development, revenue generation, cost savings, and customer support.
